What is video marketing?
Video marketing is a Highly Effective digital marketing strategy that uses video content for the promotion and advertisement of products or services. It involves creating and sharing informative and engaging content with the target audience. The goal of video marketing is to drive convergence by leveraging the power of visual storytelling.
Creative Video marketing ideas for small businesses
1. Introduction Videos
An introduction video is a great idea for your small business to begin with. Such types of videos will introduce your team, and your product services and will be an entry point to your target industry. An introduction video is an opportunity to document your company’s humble beginning and to show the world how far you’ve gotten.
2. Explainer Videos
When people look for help or information about any product or service they turn to videos for help. In such situations, explainer videos come into play. For example, you can create tutorial videos to educate your consumers regarding your product or service. You can teach a particular skill that is required to use software or an app. Through an explainer video, you can divert traffic to your brand or your company website.
3. Testimonial videos
Testimonial videos are incredibly useful to build trust. Reaching out to your customers and asking for customer feedback about your product usage can benefit your company significantly. Many times, customers look for testimonials before making a purchase decision. You can also ask your employees or workers to share their experience with the product or the service.
4. Event Videos
You can demonstrate your brand’s expertise and show it to the world by capturing videos of events, conferences, or similar happenings. You can also live stream your events! Leveraging your event videos is a multifaceted advantage that you just can’t miss. PR is a crucial strategy for any business either small or big.
5. FAQ Videos
Your customers will have a lot of questions regarding your brand or service. So, instead of directing them to your company’s website why not make videos regarding the FAQs? Creating videos where the queries of the customers are answered is an excellent way to improve the experience of your brand. Such types of videos are much more personalized than a customer support executive or a typical FAQ section on your company website.
6. Bio Videos for Employees
A bio video is a video that introduces your employees and should include a mix of professional details, such as their job title and expertise, as well as personal facts, hobbies, and more. Such videos make your business feel a bit more human and familiar to prospective buyers. Bio videos of your employees can be a great way to build the relationship and lead buyers to eventually complete sales.
7. New Product announcements
As a company, you should continuously keep on adding value to the customer, or else the customer will look for competitors’ brands. You should always keep people excited about your brand by promoting new products or features through video. The stunning visuals and energizing audio will create interest in the minds of customers about your brand’s latest developments. You can create pre-launch or post-launch videos about your brands and showcase the unique features to grab your attention.
8. Support a Cause
If your company is supporting a cause, the video is the best way to highlight the charity. The passion of your employees for the cause and seeing visuals of the actual work creates a personal connection around the brand, and thus buyers will get attracted to your work and will support your work.
9. Leverage Influencers
YouTube, Facebook, or Instagram influencers can definitely increase your product’s reach in a short period of time. Such influencers have a large following. A short video on your product by an influencer or a small description can definitely attract large potential customers to your product or a service
Why should you use Video Marketing for your business?
Video marketing is one of the hottest and in-demand business ideas these days because of the impact it creates in the minds of the people. Compared to traditional marketing methods, videos are quite entertaining and attention-grabbing leading to higher conversion rates.
Videos are an engine of social media and you can incorporate graphs, charts, animation, music, and more. They are perfectly suitable for mobile devices. Videos lead to strong engagement; at the same time, they have a wider reach compared to other marketing media. Below statistics on video marketing is enough to tell you why video marketing is flourishing day by day.
The below statistics are based on Wyzowl’s state of a video marketing survey. The survey was taken by a sample of 528 unique respondents in November 2022, consisting of marketing professionals and consumers.
| Key Findings | ||
| 1 | Businesses that use a video marketing tool | 91% |
| 2 | Video marketers with positive ROI | 92% |
| 3 | Direct, positive impact on sales | 87% |
| 4 | Increased user understanding of products and services | 96% |
| 5 | Most effective video marketing channels (Top 4) | |
| YouTube | 78% | |
| 69% | ||
| 67% | ||
| 59% | ||
| 6 | Types of videos companies create (Top 4) | |
| Social Media Videos | 71% | |
| Explainer Video | 70% | |
| Presentation videos | 50% | |
| Testimonial Videos | 46% | |
| 7 | Watched videos to learn more about the product or service | 96% |
| 8 | Watched videos to make a purchase decision | 89% |
| 9 | Convinced to purchase an app or software through video | 79% |
Pros and Cons of Video Marketing
| Pros | Cons |
| Strong Engagement | Higher cost |
| Higher conversion rates | Video production is time-consuming |
| Entertaining and attention-grabbing | Requires technical expertise |
| Can be easily repurposed for future use | Hardware limitations can limit reach |
| Video is an engine of social media | Requires effective promotion |
| Can incorporate charts, animation, graphs, music, etc. | Limited attention span |
| Perfectly suitable for mobile devices | |
| Improves search engine rankings | |
| Demonstrates expertise |
Why do small businesses need video marketing?
Small businesses have lower marketing budgets and they have to compete with bigger players in their industry. Video marketing is a cost-effective marketing strategy that can gain an audience very quickly. The video content is quite impactful and engaging.
Frequently Asked Questions
1.How do you make a small business video?
Video is a great way to promote your product and services. But, making a video can be a tough task, especially if you’re not sure how to start. In the first place you have to decide what kind of video you want to make. Once the purpose of your video is fixed, you have to gather the necessary equipment and personnel. For making a commercial video, you’ll need to hire actors and a camera crew. A laptop and a webcam might be enough for an informational video.
2. Why is video good for small businesses?
A video is a powerful marketing tool for a small business. Through video, you can easily reach a large audience with minimal effort. People can view a video at their convenience, and it and people are at ease while watching the video, they can simultaneously watch a video while doing any other activity. A video builds trust when potential customers see actual company people face to face.
3. What are some good video ideas for beginners?
Vlog or video blog is a great step to begin. Through Vlog, you can document your life and thoughts and share them with the world. How-to videos are a great step in demonstrating your expertise, you can explain complicated concepts in a simple way. You can also explain with sketches or in other fun ways.
4. How do I make a free business video?
One best option is to use a video editing application such as Windows Movie Maker or iMovie. This application allows you to easily edit and add different special effects. The second option is to use Animoto which will automatically create a professional-looking video for you. You can also hire a professional video production company or a freelancer to create videos for you.
5. Is Video Marketing the Future?
Video marketing has become an indispensable tool for businesses. Gradually it is likely to overtake other media because of its wider reach, engagement, the impact it creates in the minds of the consumers, and for so many other reasons mentioned above. It is an excellent way to generate leads and bring in conversions.
Conclusion
Video marketing is an essential tool in today’s digital world for almost all types of business, be it small or big. Video marketing helps businesses to showcase their product in a visually engaging way and capture the attention of the target audience. You must really have a creative and innovative mindset before you think of becoming a video marketer. Opportunities are endless.
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